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The Lightning Group provides two primary services: 'Paths to New Revenue' strategies and 'Virtual Chief Marketing Officer' services.You've done all the cost-cutting that you can. Now what? You can't cost-cut your way to prosperity - companies need to focus on revenue generation strategies. We also assist Chief Marketing Officers in taking a fresh look at marketing and revenue opportunities. The Lightning Group designs new revenue optimization strategies and implements them either with the customers' in-house staff or through The Lightning Group's extensive resource network.The Lightning Group provides Virtual CMO services to companies that require executive level strategic and marketing skills but do not need a full-time Chief Marketing Officer. To be a success, not only do companies need the correct strategy -- they also need flawless execution. At the Lightning Group, we are not only the architects of the strategy, we are also the general contractors who manage the implementation.
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